About us
Elizabeth & Rose began with a shared belief that clothing should do more than follow trends. From the very beginning, we wanted to create pieces that help women feel confident, comfortable, and completely themselves — without trying too hard.
In 2015, that belief became reality when we opened our first boutique in Jacksonville. What started as a small, heartfelt idea quickly grew into something bigger: a brand built for real women, real lives, and everyday moments that matter.
Ten years later, that same purpose still guides everything we do. We design with intention — focusing on timeless silhouettes, thoughtful details, and fabrics that move with you, not against you. Our collections are made for women with their own rhythm, their own story, and their own quiet strength.
Elizabeth & Rose isn’t just a name — it represents where we started and why we continue. It’s a promise to every woman who shops with us: you deserve clothing that feels natural, flattering, and empowering at every stage of life.
As we celebrate our 10-Year Anniversary, we want to thank the community that made this journey possible. Your trust, support, and loyalty mean everything to us — and we’re just getting started.
✨ Discover our collections and celebrate with us.